Social Media Strategy

Creating Brand Community

This week I'm focusing on brands that go beyond having a social media presence to those who truly create a community online. The two brands that I'll focus on in this article are GoPro and Grove Collaborative. Both brands are utilizing social media to build a community around their products. GoPro GoPro, which makes the… Continue reading Creating Brand Community

Social Media Strategy

Selling a dream: A social media audit of Den Outdoors

Den is a fairly new small home architecture company that sells plans, kits, and pre-fab houses. Their aesthetic is a beautiful mix between simple farmhouse or Scandinavian design and modern architecture. The company features a manifesto which states “Den began because we know that building a cabin changes who you are, having a cabin changes… Continue reading Selling a dream: A social media audit of Den Outdoors