Skip to content
  • Recent work
    • Perkatory Coffee Roasters Branding Concept
    • Joshua Tree Music Festival Marketing Concept
    • M.H. Tenenbaum Interior Design Branding Concept
    • Choate Rosemary Hall Alumni Association Website & Newsletter Redesign Concept
    • Futura Type Specimen Poster
    • David Bowie Posters
  • Blog
  • About
  • Contact
  • Categories
    • Content Creation
    • Motion Design
    • Audio & Video Design
    • Writing on Writing
    • On tech & social media
    • Content Strategy

Jenny Dupre

A Study in Interactive Media and Communications.

Tag: ICM513

Content Strategy Report for Fairmont State University

Posted on March 14, 2021March 17, 2021 by Jenny Dupre

Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious… Read more Content Strategy Report for Fairmont State University

Trust suffers when branded content misleads consumers

Posted on February 21, 2021March 17, 2021 by Jenny Dupre

When everything is advertising “Do we seek out things to covet? No, we begin by coveting things we see every… Read more Trust suffers when branded content misleads consumers

Northumbria NHS Trust: Too much content, too little structure

Posted on February 16, 2021March 17, 2021 by Jenny Dupre

When Northumbria NHS Trust’s leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an… Read more Northumbria NHS Trust: Too much content, too little structure

When a website refresh just isn’t enough…

Posted on February 7, 2021February 25, 2021 by Jenny Dupre

When setting out to audit a non profit website with content strategy in mind, I knew Long Wharf Theatre would… Read more When a website refresh just isn’t enough…

Content Strategy: A Roadmap for Successful Content Marketing

Posted on February 6, 2021March 17, 2021 by Jenny Dupre

Last week, when attempting to write about content strategy, I opted to look through the lens of why content marketing… Read more Content Strategy: A Roadmap for Successful Content Marketing

Big Ideas or the Bottom Line: Content Strategy since 2006

Posted on January 31, 2021March 17, 2021 by Jenny Dupre

Defined by a pioneer of the field Kristina Halvorson in her landmark article The Discipline of Content Strategy from 2008,… Read more Big Ideas or the Bottom Line: Content Strategy since 2006

Blog at WordPress.com.
  • Follow Following
    • Jenny Dupre
    • Join 80 other followers
    • Already have a WordPress.com account? Log in now.
    • Jenny Dupre
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar