Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious… Read more Content Strategy Report for Fairmont State University
Tag: ICM513
Trust suffers when branded content misleads consumers
When everything is advertising “Do we seek out things to covet? No, we begin by coveting things we see every… Read more Trust suffers when branded content misleads consumers
Northumbria NHS Trust: Too much content, too little structure
When Northumbria NHS Trust’s leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an… Read more Northumbria NHS Trust: Too much content, too little structure
When a website refresh just isn’t enough…
When setting out to audit a non profit website with content strategy in mind, I knew Long Wharf Theatre would… Read more When a website refresh just isn’t enough…
Content Strategy: A Roadmap for Successful Content Marketing
Last week, when attempting to write about content strategy, I opted to look through the lens of why content marketing… Read more Content Strategy: A Roadmap for Successful Content Marketing
Big Ideas or the Bottom Line: Content Strategy since 2006
Defined by a pioneer of the field Kristina Halvorson in her landmark article The Discipline of Content Strategy from 2008,… Read more Big Ideas or the Bottom Line: Content Strategy since 2006
Jenny Dupre 