Content Strategy

Northumbria NHS Trust: Too much content, too little structure

When Northumbria NHS Trust's leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an organization in distress. The Northumbria NHS Trust was, instead, a thriving, top-rated healthcare system with the means and capabilities to look ahead toward a more successful future. With more than 12,000 staff members working across… Continue reading Northumbria NHS Trust: Too much content, too little structure