Content Strategy

Trust suffers when branded content misleads consumers

When everything is advertising "Do we seek out things to covet? No, we begin by coveting things we see every day." Perhaps in an alternate universe, Hannibal Lecter was a Content Marketing Strategist instead of a Psychiatrist/Serial Killer. Branded content touches on the most covetous parts of our selves. It often shows an idealized view… Continue reading Trust suffers when branded content misleads consumers

Content Strategy

Content Strategy: A Roadmap for Successful Content Marketing

Last week, when attempting to write about content strategy, I opted to look through the lens of why content marketing seems to get more attention online. If we use Rachel Lovinger's suggestion that "literally, everything is content," you can see why the idea of creating a strategy for literally everything may seem overwhelming. Take Meghan… Continue reading Content Strategy: A Roadmap for Successful Content Marketing