Content Strategy

Content Strategy Report for Fairmont State University

Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious school for hard-working West Virginians. While the school's brand is well defined, its story is lost to a website bogged down in too much content. I have prepared a content strategy report for Fairmont State… Continue reading Content Strategy Report for Fairmont State University

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When a website refresh just isn’t enough…

When setting out to audit a non profit website with content strategy in mind, I knew Long Wharf Theatre would be the target of my attention. I worked at LWT for more than 10 years and know too well the specific brand of hopeful-and-well-meaning mixed with pulled-too-thin that plagues its staff and therefore its content.… Continue reading When a website refresh just isn’t enough…