Content Strategy

Trust suffers when branded content misleads consumers

When everything is advertising "Do we seek out things to covet? No, we begin by coveting things we see every day." Perhaps in an alternate universe, Hannibal Lecter was a Content Marketing Strategist instead of a Psychiatrist/Serial Killer. Branded content touches on the most covetous parts of our selves. It often shows an idealized view… Continue reading Trust suffers when branded content misleads consumers