Understanding a client’s brand is the cornerstone to any successful marketing branding project. One way to delve deeply into a client’s brand, or how they would like to be perceived by the world, is by creating a mood board.

For this project, I selected three separate rooms designed by a fictional interior design company.

I then used the color palettes and design notes gleaned from these mood boards to create a marketing brochure for the company.

You can see the brochure in action in this short video.

Finally, what’s a company without merchandising? It’s always important to be able to scale up what you’re offering to a client. Since this concept is for an interior design company, I created mockups for a line of candles that would complement each of the rooms featured on the mood boards.