Writing on Writing

Give a lot to get a little: fundraising on social media

In the book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk states, “content is king, but context is God.” Vaynerchuk argues that while creating new and changing content is imperative, it is more important for the content to make sense for the nuances of each specific platform, and ensure that your content tells the story that… Continue reading Give a lot to get a little: fundraising on social media

Writing on Writing

Write for yourself and you’ll never work a day in your life (literally.)

Googling the phrase “do you need to think about your audience when you write” brings up countless articles on the subject. At least the first page of results confers a resounding “YES!” Nearly every entry talks about writing for marketing or other business platforms such as technical blogs. Writing for an audience is no longer… Continue reading Write for yourself and you’ll never work a day in your life (literally.)

Writing on Writing

Get to the point: the unreadability of recipe blogs

Imagine…it’s 4:30 p.m. You don’t know what to make for dinner. A recipe for garlic wings on Pinterest catches your eye. Let’s just check the ingredients… And then it happens – what you thought was a recipe for chicken wings is a story about the first time the blogger ever had them at Grandma Sue’s,… Continue reading Get to the point: the unreadability of recipe blogs

Writing on Writing

The trouble is all in getting started.

My end-of-year evaluation in first grade marked me as a sub-par writer. I don’t understand how you can gauge a seven-year-old’s writing, but apparently, mine was opaque. Nearly thirty years later this early appraisal seems to have been erroneous, but it has stuck with me. Writing comes easily to me – when I force myself… Continue reading The trouble is all in getting started.