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When a website refresh just isn’t enough…

When setting out to audit a non profit website with content strategy in mind, I knew Long Wharf Theatre would be the target of my attention. I worked at LWT for more than 10 years and know too well the specific brand of hopeful-and-well-meaning mixed with pulled-too-thin that plagues its staff and therefore its content.… Continue reading When a website refresh just isn’t enough…

Content Strategy

Content Strategy: A Roadmap for Successful Content Marketing

Last week, when attempting to write about content strategy, I opted to look through the lens of why content marketing seems to get more attention online. If we use Rachel Lovinger's suggestion that "literally, everything is content," you can see why the idea of creating a strategy for literally everything may seem overwhelming. Take Meghan… Continue reading Content Strategy: A Roadmap for Successful Content Marketing

Content Strategy

Content strategist or cat wrangler: The importance of stakeholder buy-in

Rachel Lovinger tells us that "Literally, everything is content." And as a nerdy stickler for language, I appreciate her correct use of the term. Literally everything IS content. What I'm writing is content. The image I choose to draw your attention to this blog post is content. And the quipy sentence I come up with… Continue reading Content strategist or cat wrangler: The importance of stakeholder buy-in

Content Strategy

Big Ideas or the Bottom Line: Content Strategy since 2006

Defined by a pioneer of the field Kristina Halvorson in her landmark article The Discipline of Content Strategy from 2008, "content strategy plans for the creation, publication, and governance of useful, usable content." It brings order to the chaos of all of the information that exists, often hastily written and published, on the internet. Content… Continue reading Big Ideas or the Bottom Line: Content Strategy since 2006

Writing on Writing

Give a lot to get a little: fundraising on social media

In the book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk states, “content is king, but context is God.” Vaynerchuk argues that while creating new and changing content is imperative, it is more important for the content to make sense for the nuances of each specific platform, and ensure that your content tells the story that… Continue reading Give a lot to get a little: fundraising on social media

Writing on Writing

Write for yourself and you’ll never work a day in your life (literally.)

Googling the phrase “do you need to think about your audience when you write” brings up countless articles on the subject. At least the first page of results confers a resounding “YES!” Nearly every entry talks about writing for marketing or other business platforms such as technical blogs. Writing for an audience is no longer… Continue reading Write for yourself and you’ll never work a day in your life (literally.)

Writing on Writing

Get to the point: the unreadability of recipe blogs

Imagine…it’s 4:30 p.m. You don’t know what to make for dinner. A recipe for garlic wings on Pinterest catches your eye. Let’s just check the ingredients… And then it happens – what you thought was a recipe for chicken wings is a story about the first time the blogger ever had them at Grandma Sue’s,… Continue reading Get to the point: the unreadability of recipe blogs

Writing on Writing

The trouble is all in getting started.

My end-of-year evaluation in first grade marked me as a sub-par writer. I don’t understand how you can gauge a seven-year-old’s writing, but apparently, mine was opaque. Nearly thirty years later this early appraisal seems to have been erroneous, but it has stuck with me. Writing comes easily to me – when I force myself… Continue reading The trouble is all in getting started.