Motion Design

Motion Across Media VI: Interface Motion

Intro This week I took on digital interface motion. WTH? It's how the back button appears on your iPad version of Safari when you scroll up. Reading Chapter Nine: Animate! Liz Blazer finishes up the book Animated Storytelling with a bit of practical advice for the fledgeling animator, "don't be the fool who has to… Continue reading Motion Across Media VI: Interface Motion

Audio & Video Design

Motion Across Media Module IV: Stop Motion 2

Do you know what you get when you cross perfectionism with having a poor understanding of how long things take? Several meltdowns while trying to edit a stop motion project! For some reason I had it in my head that most of the work would be completed in the pre-production and production portion of this… Continue reading Motion Across Media Module IV: Stop Motion 2

Motion Design

Motion Across Media Module II: Mixing Motion

Have you ever seen those cool images on social media in which most of the frame is a still photo except one part that is moving, like the water or clouds? That's called a cinemagraph and this week I discovered that they are deceptively difficult to do well. Reading This week's chapters in Animated Storytelling… Continue reading Motion Across Media Module II: Mixing Motion

Motion Design

Motion Across Media Module 1: Basic Motion

Intro In my first week of Motion Across Media, I learned about basic animation using Photoshop and Animate. I also branched out from those programs to dabble in ProCreate on my iPad. Using my mouse to create layered animation was fine, but it turns out that I can't draw with my wireless mouse, and I… Continue reading Motion Across Media Module 1: Basic Motion

Social Media Strategy

Building Community through Engagement

I was born and raised on the campus of a boarding school in Connecticut. I also attended that school from grades 6-12. It's probably not a huge surprise to find out that I now work at a boarding school in Connecticut (though not the same one.) This experience gives me a special understanding of the… Continue reading Building Community through Engagement

Social Media Strategy

Paid advertising on social media – because there’s no such thing as a free lunch

When I first started working in non-profits, social media advertising was in its toddlerhood. I worked for a regional theatre that was an early adopter of the importance of having a social media presence, but struggled to move past more traditional forms of marketing. While they have grown with the times, those early days of… Continue reading Paid advertising on social media – because there’s no such thing as a free lunch

Social Media Strategy

Creating Brand Community

This week I'm focusing on brands that go beyond having a social media presence to those who truly create a community online. The two brands that I'll focus on in this article are GoPro and Grove Collaborative. Both brands are utilizing social media to build a community around their products. GoPro GoPro, which makes the… Continue reading Creating Brand Community

Social Media Strategy

Selling a dream: A social media audit of Den Outdoors

Den is a fairly new small home architecture company that sells plans, kits, and pre-fab houses. Their aesthetic is a beautiful mix between simple farmhouse or Scandinavian design and modern architecture. The company features a manifesto which states “Den began because we know that building a cabin changes who you are, having a cabin changes… Continue reading Selling a dream: A social media audit of Den Outdoors