Social Media Strategy

Selling a dream: A social media audit of Den Outdoors

Den is a fairly new small home architecture company that sells plans, kits, and pre-fab houses. Their aesthetic is a beautiful mix between simple farmhouse or Scandinavian design and modern architecture. The company features a manifesto which states “Den began because we know that building a cabin changes who you are, having a cabin changes… Continue reading Selling a dream: A social media audit of Den Outdoors

Social Media Strategy

Gatekeeping doesn’t need to be a dirty word

I left Facebook in January of 2016. I had burned out on the constant drama surrounding the election and decided that I was tired of hearing even the opinions that I agreed with. It took some time to stop automatically typing facebook.com into the search bar when I opened my browser, but eventually I retrained… Continue reading Gatekeeping doesn’t need to be a dirty word

Visual Storytelling

How cognitive bias affects storytelling

Storytelling is deeply interlaced with our experience as a species. You may think of the bards of Medieval England or Viking-age Skalds, traveling the land and collecting stories. Or perhaps you think of an old grandmother recounting a fable to her grandchildren to help them learn an important lesson about fairness or honesty. But storytelling has… Continue reading How cognitive bias affects storytelling

Visual Storytelling

Malicious Manipulation: The Deadliest Sin in Visual Storytelling

This is a jackalope. This image, which is on a postcard currently framed in my office, is the reason that I thought this antlered rabbit was a real species until I was 12 years old. Well... that image and the fact that my father told me about all the jackalopes that used to run around… Continue reading Malicious Manipulation: The Deadliest Sin in Visual Storytelling

Visual Storytelling

Cognitive Bias in Data Visualization

Cognitive bias is a systemic error in thought or understanding of the world around us. They are subconscious and often result from quickly processing information as part of the decision-making process. These biases can affect how we see and interact with the world. Cognitive biases affect everyone and are often unnoticed. With more than 100… Continue reading Cognitive Bias in Data Visualization

Visual Storytelling

Data Visualization: an inexact science

"Increasingly, managers and professionals are expected to make their arguments and decisions based on data and visualizations." Hugh Watson states in a Business Intelligence Article titled Data Visualization, Data Interpreters, and Storytelling. I'd have to agree. In fact, there was a section in a presentation I recently gave at the Northeast Annual Giving Conference devoted… Continue reading Data Visualization: an inexact science

Visual Storytelling

Visual storytelling: A picture is worth a thousand words

The lamp that launched a thousand cowboy stories My first memories of visual storytelling are from when I was very, very young - probably as early as five or six. The lamp beside my bed had belonged to my father when he was young. It was shaped like a wagon, carved from dried cactus. The… Continue reading Visual storytelling: A picture is worth a thousand words