Web Images: If it’s free, it’s for me!

The internet is coming upon its 40th birthday (same) and as someone who has lived nearly as long as the World Wide Web, I can say that it has created within me a tricky understanding of what is mine. If you want a photo of something, simply google it, right-click, save as, and TA-DA! Now it is mine, right?

Of course, I understand intellectual property and internet piracy – my mom did everything she could to convince me that the government was going to take me away if I downloaded anything on Napster – but KNOWING what is right and DOING what is right are very different things.

This week I dove into how to use imagery to drive brand success. The task at hand – create three mood boards, a tri-fold brochure, and product labels for an invented company. I explored several delightful stock imagery sites – my favorite of which was unsplash.com. The site is free, easily navigable, and chock-full of beautiful, high-res images just waiting to be used in your next project. What I didn’t find on unsplash… I stole.

And now, because I actually do care about giving credit where credit is due, I’m going to begin my next portion by doing just that. The images you’re going to see below in my mood boards and brochure were borrowed from a GENIUS of an interior designer named Corey Damen Jenkins.

The Company

I love Wes Anderson movies. It’s absolutely NOT a secret. When dreaming up this project, I decided to use my love of the Wes Anderson design aesthetic to create my own interior design firm, which I aptly named M. H. Tenenbaum Interior Design. My first step in the design process was to create a quick little logo that I could brand my materials with. I chose one that I could easily make greyscale, change the colors to fit the design at hand, and add or subtract colors as necessary.

The Mood

I decided to create a mood board for three separate rooms designed by my Interior Design company. I first set out to find multiple images for a bathroom, a living room, and a kitchen that would fit with my maximalist “Wes Anderson” aesthetic. As it turns out, if you google “Wes Anderson Bathroom” you’re going to find plenty of people who went there in real life – including Corey Damien Jenkins!

I used InDesign to create the mood boards and I’m thrilled to report that this is the first time I’m beginning to feel confident using this program! It took me about 6 hours to create the three boards, but I’m getting better. I created the first board by selecting my two images of the room, creating a palette of colors in the images, and then finding filler images that I felt would go well with the room such as textures like marble or velvet, a chair, potted plants, or a piece of sculpture. I then arranged all of those elements in InDesign. The fun thing is that once I created the first image, I was able to copy it into a second page and simply swap out one photo for another and then adjust from there.

Living Room

The Brochure

Next, I created a tri-fold brochure for M. H. Tenenbaum Interior Design in InDesign. I had to be meticulous on image placement for this portion because I wanted the back of the front side of the page to create a spread with the inside page once the brochure was opened. I was thrilled when I printed it out and the seams matched up!

The Product

The final part of my project was to create product packaging for three different products in the same line. Since I wanted to stick with the same made-up company, I decided that M. H. Tenenbaum Interior Design would also make hand-poured soy candles that matched the ambiance of their rooms.

I struggled greatly with the part of the project. I had a clear idea, but I am still having a lot of trouble making my way around Adobe Illustrator. After a TON of starts, stops, and a little help from Canva, I ended up with three candle mock-ups. Since I’m not a very confident illustrator, I relied heavily on color over imagery on this portion of the project, choosing colors that represented the candle scents – cedar, whiskey, and vanilla. I then chose secondary colors that either complemented the primary color or helped carry the imagery further – as with the use of off-white and purple for the warm vanilla & lavender candle.

While I struggled with this portion of the project, I honestly think the labels look as good as half the candles I see at Home Goods. I am really going to focus on learning Illustrator in the coming weeks. I struggled with InDesign badly last week and then it finally clicked, so I’m hoping with a little more time and effort, I’ll feel much more comfortable with the program.

2 thoughts on “Web Images: If it’s free, it’s for me!

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