Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious school for hard-working West Virginians. While the school’s brand is well defined, its story is lost to a website bogged down in too much content.
I have prepared a content strategy report for Fairmont State University in response to its RFP for a website redesign. By following a content strategy as part of its website redesign, FSU will ensure that the content on its new site aligns with its business goals in a meaningful, cohesive, engaging, and sustainable way.
Read my report here:
Header Image courtesy of Steve Jones.