Content Strategy

Content Strategy Report for Fairmont State University

Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious school for hard-working West Virginians. While the school’s brand is well defined, its story is lost to a website bogged down in too much content.

I have prepared a content strategy report for Fairmont State University in response to its RFP for a website redesign. By following a content strategy as part of its website redesign, FSU will ensure that the content on its new site aligns with its business goals in a meaningful, cohesive, engaging, and sustainable way.

Read my report here:

Header Image courtesy of Steve Jones.

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