Audio & Video Design

Audio & Video Design Module 6: Telling a Story I

Intro: Over the course of these two weeks, I will be filming a mini-documentary as the final project for my Audio & Video course. The subject of my piece will focus on the eventual return to office work from pandemic work from home and will center around several interviews. Reading: Chapter 7 of The Bare… Continue reading Audio & Video Design Module 6: Telling a Story I

Audio & Video Design

Audio & Video Design Module 5: Continuity

Intro: In module five, I created a how-to video using multiple camera angles and cuts to practice continuity. It was easy to forget where in the frame things were supposed to be from take to take, so I definitely had to do some work in editing to make sure my cuts matched up nicely. Reading:… Continue reading Audio & Video Design Module 5: Continuity

Audio & Video Design

Audio &Video Design Module 4: Visual Composition II

Intro: This week I completed my video montage. Wow! It was quite an experience to write, direct, act, record, and edit my own piece. I definitely learned a lot and while my final product changed significantly from my original plan, I'm happy with what I ended up with. Reading: I went back to the Bare… Continue reading Audio &Video Design Module 4: Visual Composition II

Audio & Video Design

Audio & Video Design Module 3: Visual Composition I

Intro: Over the next two weeks I will learn about shooting and editing a video montage. At first, this seemed like a strange request. I had never thought much about the montage, except as a cheap way to move the story along. Of course, this wasn't a dig... my favorite show - 30 Rock -… Continue reading Audio & Video Design Module 3: Visual Composition I

Audio & Video Design

Audio & Video Design Module 2: Audio Design II

Intro: This week I continued my audio design project to create an 8 minute podcast. This podcast is based on my own experience adopting a dog, Huck, without truly understanding the specific characteristics of his breed. 3.3 Million dogs end up in rescue each year, many of whom could have avoided that fate if the… Continue reading Audio & Video Design Module 2: Audio Design II

Audio & Video Design

Audio & Video Design Module 1: Audio Design

Intro: The first two weeks of this Audio & Video design course will focus on audio design through the creation of a 2 - 10 minute PSA podcast. Podcasts are extremely popular due to their on-demand nature. The most successful podcasts are well researched and combine flawless audio recording and editing techniques with good storytelling… Continue reading Audio & Video Design Module 1: Audio Design

Content Strategy

Content Strategy Report for Fairmont State University

Fairmont State University sits on a hilltop campus in Fairmont, West Virginia. The school prides itself on being an unpretentious school for hard-working West Virginians. While the school's brand is well defined, its story is lost to a website bogged down in too much content. I have prepared a content strategy report for Fairmont State… Continue reading Content Strategy Report for Fairmont State University

Content Strategy

Trust suffers when branded content misleads consumers

When everything is advertising "Do we seek out things to covet? No, we begin by coveting things we see every day." Perhaps in an alternate universe, Hannibal Lecter was a Content Marketing Strategist instead of a Psychiatrist/Serial Killer. Branded content touches on the most covetous parts of our selves. It often shows an idealized view… Continue reading Trust suffers when branded content misleads consumers

Content Strategy

Northumbria NHS Trust: Too much content, too little structure

When Northumbria NHS Trust's leadership contracted Bernard Marr to help create and implement strategic performance management, it was not an organization in distress. The Northumbria NHS Trust was, instead, a thriving, top-rated healthcare system with the means and capabilities to look ahead toward a more successful future. With more than 12,000 staff members working across… Continue reading Northumbria NHS Trust: Too much content, too little structure